With more than 1.8 billion websites in the world today, having a blog on your site is a must to make it stand out from the crowd. It’s a beneficial way to discuss your industry’s latest news, share your best advice, and provide some insight into who you are and why they should do business with you.

Here are the advantages of adding a blog to your business website in 2021.

Does Blogging Help the SEO on my Website?

If you want your website to rank first in Google searches, it needs top-tier SEO. SEO is the practice of boosting viewership and page ranking on search engines, like Google and Bing, through organic search results. Why should you care? Well, having quality SEO means you obtain more website visitors without having to pay for an ad!

Improve your website SEO by creating and publishing high-quality content – like blog posts – consistently. Within these blog posts, you can include specific keywords that match your target market search history.

Say you own a farm in New Jersey that grows peaches for customers to pick and purchase. On your website, you can write blog posts that center around keywords like “peach recipes,” “New Jersey peach picking,” or “top places to find the freshest peaches in NJ.” This way, you’re writing engaging content farm-lovers will be interested in reading.

Easily Answer Customer Questions with Blog Posts

Make sure it’s super easy for visitors to navigate and find the information they’re searching for quickly. Depending on the industry you’re in, your customers may have a lot of commonly asked questions – so take advantage!

Use these questions as inspiration for blog posts. Having answers readily available makes you more reliable, trustworthy, and appealing to potential customers. With your blog alone, you’ll become your industry’s go-to professional.

Should I Share Blog Posts from my Website on my Social Media?

Social media efficiently advertises your services at virtually no cost. However, it can be tough to find enough content to post consistently. After a while, you may run out of fresh ideas for your brand!

Having a blog on your website provides you with endless postable content for your social media accounts. Write new blog posts about the latest trends, breaking internet news, or update old ones – then share those links on your profile. Your followers will be thankful you’re giving them current content to read.

Need help writing quality blog posts for your website? Contact the Social Stamina team! Get a free consultation, and see what our digital marketing experts can do for you.