Four Easy Ideas to Get More Engagement on Instagram Stories
Instagram Stories is a great and simple way to engage with your followers. Because it only lasts for 24 hours, you don’t need to put much thought into what you share in your Story, right? Wrong!
With the perfect Instagram Story — one that utilizes all of Instagram’s features — you can boost engagement tenfold! So, how can you make your business’ Instagram Story stand out from the crowd?
Create Content for Your Instagram Story that Tells a Story
It’s easy to take a photo or video and add it to your business’ Instagram Story with zero context. However, followers may simply tap through your Story and forget about it, with your content leaving little impression.
When making an Instagram Story, create a beginning, middle, and end. One example is sharing a “Day in the Life” Story that takes your followers through your average workday. You want your content to tell an attention-grabbing story that’ll keep your followers coming back to see how it ends.
Add Hashtags to Your Business’ Instagram Story To Help Increase Engagement
Including hashtags in your Instagram captions is a useful way to boost engagement, but did you know you can add hashtags to your Story too? Insert hashtags related to your Instagram account – such as #jerseyshorerealestate – so your business pops up under that keyword! This way, you will reach your target audience while drawing in new followers and potential clients.
Increase Engagement by Tagging Other Users in Your Instagram Story
Just ate at your favorite local diner and want to show support for businesses in your community? Snap a picture of your meal, tag the restaurant’s Instagram account and share it on your Instagram Story! Most likely, the diner will reshare your Story with their Instagram followers, which means you’ll have more eyes on your account.
Get More Interactions by Asking Questions in Your Instagram Story
With Instagram Stories, you can ask followers what they think of your business directly! All you need to do is add a question sticker to your Story. For example, if you own a clothing shop, take a picture of two items in your store and ask your followers which item they like better. (The poll sticker would work best for this type of question.)
By asking your followers questions in your Instagram Story, you’re directly engaging with them in a fun and productive way.
Design Instagram Stories People Can Screenshot
A playful way to engage with your Instagram followers is by creating screenshotable Stories. This means designing graphics your users can screenshot and save on their phones – such as phone backgrounds or “this or that” quizzes! By sharing these, you give back to your community while also spreading your brand.
Fun tip: add your business logo to the screenshotable content, so when Instagram followers use your graphics, they can remember where it came from!
Are you looking to boost your Instagram engagement? Our social media experts at Social Stamina can help – check out our other social media marketing blogs!