Four Reasons You Should Outsource Your Social Media in 2024

To manage social media in-house or to outsource – that is the question. Social media marketing is a business element that requires its own attention and dedication. The day-to-day tasks of running a business are generally more than enough for the average CEO, usually making social media marketing less of a priority.

If you’re contemplating outsourcing your social media marketing, Social Stamina has four tips to help you make your decision!

It Helps Create A Better Bridge to the Public

Hiring internally to handle your communications with the public ensures they speak in your language. They are embedded in your office culture and understand the norms of your company and industry. While it may seem logical to go down this route, incorporating an outside voice is more beneficial for the ordinary consumer. 

Internal candidates are surrounded by industry language and abbreviations, assuming the public understands these basics of your field as well. Outsourcers, however, break down the complexities of your industry to make it easily digestible. We don't want to underestimate the knowledge of our audience but provide a safe space for them to learn.

Outsourcing Is More Affordable, with Less Overhead

It's just that plain and simple. It becomes a more affordable option to outsource your social media thus creating less overhead also!

Michael Killmer of C21NorthHomes explains it the best:

Continuously Developing a Well-Rounded Understanding of Social Media Marketing

While the person onsite may know Instagram inside and out, do they know about Facebook, LinkedIn, or the latest algorithm changes that could affect your brand? That's where outsourcing a knowledgeable company becomes more beneficial to your online presence. 

Social Stamina works with clients ranging from real estate, fitness, luxury travel, massage therapy, food, and car tuning. Working in such a wide range of industries has provided a well-rounded understanding of algorithms, audiences, and engagement.

More Free Time For You

Want to manage your social media yourself? Make sure to post consistently during your busiest times to build momentum for your slower times in the year. Stockpiling content to use strategically during those delayed periods produces a wider social bandwidth.

Have no fear if managing your accounts seems overwhelming with your current social media marketing situation – we are here to help! Contact Social Stamina today for a FREE CONSULTATION and see why we are one of the best social media management companies for your business.