Four Social Media Marketing Trends to Look Out for in 2021

The new year isn’t just an excuse to use that gym membership you’ve had for months. It’s also a great way to revamp your business’ social media marketing plan!

Here are four social media trends to add to your online strategy in 2021.

Brands Will Have a More Conversational Tone

Big brands – like Trader Joe's and Walmart – gain popularity through their affordable prices and accessibility. What these companies often lack, however, is a spokesperson associated with their brand – which ultimately puts them at a disadvantage. Studies show customers are more inclined to continue working with a business when they feel a personal connection.

In 2021, make it a point to humanize your business. Share the story of why you started your business, show the behind-the-scenes of your average workday or speak to your customers directly in your Instagram Story. Even try messing around with your followers by sharing a corny joke or pun. 

In other words, show the face behind your business! By humanizing your brand, customers will feel a genuine connection to you and what you produce.

Bite-Sized Videos Will be a Must-Have in Marketing Your Business

With the surge of Zoom, TikTok, and Instagram Reels in 2020, video became one of the #1 tools for connecting people while maintaining a safe distance. And in 2021, video is only getting more popular.

This year, be sure to add tons of video content to your social media marketing plan. Shoot a quick video about the latest trends in your market, a close-up of your most popular products, or answer customers’ most frequently asked questions. Your followers will appreciate all of the efforts you put into these videos!

Another way to add video to your social media marketing plan is by utilizing live videos. Since there’s no way to tell when conferences, concerts, and other live events will happen again, going live on your Facebook or Instagram is a simple but effective way to host events.

Consumers Will Care More Contents’ Value Than Its Production Quality

When the pandemic shut down production studios, businesses had to find a creative way to deliver compelling content without fancy film equipment. It’s why we saw many television shows, like “The Tonight Show Starring Jimmy Fallon,” set up production at home with the help of their families.

Fortunately, this type of setup worked in favor of businesses! Many viewers appreciate authentic and relatable content that speaks to their hearts, whether well-produced or not.

In 2021, focus on creating valuable social media content with your customer’s best interests in mind. Design an educational graphic about your market or share a video of your morning beach walk on your Instagram Story.

Social Media Will Double as a Shopping Channel

In November 2020, Instagram updated its layout to prioritize its shopping feature. Although many weren’t thrilled, this update will become an influential tool for consumers to shop their favorite brands directly from their social media account. For businesses that want to reach a larger online audience, this change can do wonders.

Let Social Stamina help revamp your social media in 2021! Our team of social media marketing professionals will take your business to the next level of success. Check out our blog for more tips!