When it comes to coordinating a live event for your business, promotion through social media tools often becomes lost on the To-Do List. Online event promotion not only enhances your engagement but also produces a strong turnout. 

Today, Social Stamina will provide you with the eight most important tips when it comes to promoting your live events on social media.

Create a Facebook Event Page

Creating a Facebook event adds some personality to it. Before doing so, remember your profile picture and event title are what draw in your audience. You want users to have a clear idea of what you are trying to accomplish before they even click on your event page to learn more. 

Having this Facebook event allows you to invite followers easily from your business page as well. Seeing notifications that others have responded “yes” to your event on Facebook will encourage others to do the same!

Make sure all of the event information stays up to date. Any changes to the date, time, or location need to be communicated clearly with your audience. Confusion may drive away potential attendees and customers.

Promote Your Facebook Event

Sponsoring your Facebook event will offer you the opportunity to target your intended audience in a much easier way. Facebook can expand your online outreach and recommend your live event to people who may have missed it on Twitter, Instagram, and other socials.

If you have guest speakers at your event, ask them to promote the event to their followers as well. This way, you can both bring in new fans of your brand (a win-win if you ask us)!

Focus on a Specific Hashtag (#)

A simple way to promote an event online is to create a brand-specific, clear hashtag. Your hashtag should coincide with your business so users can always associate the tag with you. Make sure to use this hashtag in any social media posts about the event and invite others to do the same. This action communicates to your network that all event information and updates will be under this hashtag.

Fun tip #1: Enter users that use the hashtag in an event-ticket raffle for free entry. This contest will push your outreach one step further and get consumers excited about the event.

Share Highlights and Statistics From Previous Years Events (If You Have Them)

If your live event is recurring, post highlight reels and reviews from previous years. Make sure to collect testimonials from guests to promote the event in the following years. Also, sharing statistics of growth lets followers know the event gets better and better every year.

Conduct Live Q&As About the Event

When it comes to event planning, open communication is crucial. Having a face behind your product or service is your best promotional tactic. Try hosting a live Q&A with your followers to alleviate any confusion or provide any last-minute updates for the event. 

Fun tip #2: Go live on social media to build conversations between potential guests. Doing so adds another layer of personality to your event and you as a host.

Create Polls for Your Audience to Take

Remember, the point of live events is to grow your client list and promote your brand. Find out exactly what your audience is looking for by creating broad, interactive polls beforehand. Allow your customers to add their suggestions as well to help plan a successful, personalized event.

If You Have Speakers, Take Note of Their Successes

If you are featuring a guest speaker at your event, make sure your followers know why. Create a social media advertisement that emphasizes their previous successes. For example, mention awards they won, books they wrote, movies they directed, etc. Showcasing your speaker's achievements will ultimately attract their fanbase. 

Showcasing your speaker's achievements will ultimately attract their fanbase. It also works to draw in new users interested in your speaker's profession. Let the world know why they need to hear what this speaker has to share!

Take Advantage of Your Bio

Your Instagram bio is the first thing users see when checking your profile – so, make sure it contains essential pieces of information. If you are in the process of hosting an event, add the time, date, hashtag, and link to your bio. This readily available snippet of info will easily direct new users to your event.

Let Us Help You Promote Your Next Live Event on Your Social Media

Social Stamina is here to make sure you stay on top of all your media promotions when holding live events. Don’t let your business fall behind this season – call us today and schedule your FREE consultation!