Social media and user behavior are constantly evolving. For maximum engagement online, you need to post strategically and align with current social media trends. You will need to know when and how often to connect to your audience to stay consistently relevant.

Knowing, analyzing, and applying this information to your social media account is essential. To do just that, here are the best times to post on Facebook and Instagram!

Best Time to Post On Instagram For Likes in 2024

Overall, Wednesday is the best day to post on Instagram to get optimum likes and interactions. But, here is a breakdown of what specific times to look out for.

• Highest engagement: Wednesday at noon or Friday from 11 AM–12 PM EST. 

• Lowest engagement: Low periods include Sundays or late nights from midnight to 4 AM EST.

Instagram has grown to one billion active users and is nowhere from stopping. The platform is more dynamic than others, offering integrated product sale options, Instagram TV, live feeds, and Stories. Though it's tempting to post the same content everywhere, knowing what content thrives where is essential.

Best time to Post on Facebook in 2024

Despite our instincts, data gathering sites found some commonalities between posting times on Facebook and Instagram. Though, Facebook has more specific time frames that are worth a shot. Check out these time suggestions below and let us know how they work out for your business!

• Highest engagement: Wednesday and Thursday from 10 AM–3 PM EST or Friday from 9 AM–11 AM EST.

• Lowest engagement: Like Instagram, low periods tend to be on Sundays.

As mentioned previously, these times are merely suggestions and change from brand to brand. Let's give an example: say you own a bakery that uses Facebook analytics for their business. Data may show posting at 7 AM is unfavorable for your profile. What these results don't show, however, is how influential those early Facebook posts are in bringing in customers on their way to work!

So, where do you go from here?

The key to finding your posting groove is consistency and building a routine. Make your content intriguing and fun (no one wants to follow a boring account). By doing this, you would be posting at a time that your competitors may not be. That allows you to steal the spotlight!

Most importantly, take the time to learn and change. After conducting your own research, see what times and days are best to post on Facebook and Instagram for YOU. Something may work for your brand but not for others and vice versa – that's just typical social media management for you!