When you create killer social media content for your business, you want everyone to see it. To receive optimal engagement, you MUST post at the right time for your brand.

During the summer, however, these posting times may change. The sun is out longer, causing people to spend more time outdoors and less time on social media.

So, when should you post on social media during the summer to stay relevant and noticed? Don't worry – Social Stamina is here to help you find that out!

When is The Best Time to Post on Social Media During the Summer Work Week?

Typically, the best times to post on social media, ie; Instagram, Facebook and LinkedIN, are weekdays at 9 AM, 11 AM–1 PM, and 5 PM. During those times, users are probably starting work, taking a lunch break, or about to eat dinner – all usual points in the day where people scroll through their phones.

However, with more opportunities to go out in the summer, posting later in the day may be more beneficial for your business. Generally, you can still post in the suggested morning and afternoon times. But for the evening, push posting to 6 PM–9 PM instead. Chances are, your followers won’t be on social media until it gets dark outside anyway.

Use Your Weekends to Connect With Your Social Audience and Plan for the Week Ahead

During the cold autumn and winter months, weekend plans include staying indoors, sipping a cup of hot chocolate, and scrolling social media endlessly. For those summer months, however, it's a much different story. Whether they are relaxing at the beach or going out for lunch, users are choosing to put their social media aside – making a substantial amount of followers miss your content.

To avoid minimal engagement next summer, save informative content for the week instead of the weekend. For example, if you are a real estate agent, avoid publishing new listings or important industry posts until the workweek.

During these off-periods, build personal connections with your followers and plan your content for the upcoming week. Maybe take a quick video of your weekend plans or snap pictures during your sunset walk. This way, you can stay engaged with your followers while saving your work content for optimal posting times.

If you’re looking to improve the social media marketing of your business, the Social Stamina team is here to help. Set up a free consultation to make your social media the best it can be.