As the popularity of TikTok and Instagram Reels rises, it’s no secret that videos are the go-to strategy for upping your social media. Experts predict videos will make up more than 82% of consumer internet traffic — 15 times higher than in 2017.

With everyone hopping on the video content bandwagon, how can yours stand out from the crowd? Well, our experts at Social Stamina can break that down for you.

Make a Video Introducing Yourself & the “Why” Behind Your Business

One way to make your videos stand out from your competitors is by building a relationship with your customers. Research shows consumers are more likely to work with businesses they feel a personal connection with.

What’s the best way to develop that connection? Film a video of yourself explaining why you love what you do! When speaking directly to your audience about your work journey, you’re showing them they’re not just doing business with you — they’re supporting your dreams.

Record the Behind-the-Scenes of Your Business

You may not find your day-to-day interesting, but believe it or not, your followers may love seeing what you do! Morning routines and “day in the life” videos are consistently trending on TikTok and Instagram Reels.

The secret to a successful behind-the-scenes video is filming clear close-ups of a task – like typing on the computer or making a product in your shop. These videos draw in viewers by directing them toward details of the process they never noticed before. Before you know it, you’ll be attracting dozens of new followers!

Create Tips & How To Videos

When making social media videos, you want to make sure they’re shareable. That means you want to educate, inspire or entertain your audience to ensure they share your content and boost your online reach!

An idea to do so is filming how-to videos. Record a voiceover or live demonstration of something related to your field. For example, if you own a car insurance business, film a how-to video about properly scraping ice off your car. If this information is helpful and relatable, your followers will share it with their followers!

Film Yourself Discussing Your Industry’s Updates

No matter what industry you’re in, trends are constantly changing. It is imperative to capitalize on this through your videos. Record videos of yourself updating your target market with the latest business advancements. By doing this, you’re instantly becoming your community’s go-to professional and trustworthy source.

Shoot a Video by Reusing Content from Your Blog

Do you have a blog on your website? Perfect! As long as it is up to date, you already have a list of ideas for your next video. Make sure to vary the tone of your voice and delivery – you don't want it to sound scripted.

Need help filming eye-catching and engaging videos for your followers? Let Social Stamina help take your content to the next level. For more tips, catch up on our blog!