You probably thought that quirky handle you created back in middle school would never go out of style. Now, you find yourself regretting why you ever came up with it - let alone attach every social media platform you have to it! Luckily, Instagram allows you to change that.

How to Change Your Instagram Name?

Well, it’s actually pretty simple. Instagram lays out all the steps to change your handle on their website. All you have to do is go to your profile, click edit profile and type in your new username – it's that easy!

But, be sure of your decision. Some previously used usernames are never available again, making it a little harder to find the exact one you like.

Should I Change My Instagram User Name?

Instagram is the hot spot for expanding your brand and staying connected with your audience. Since users communicate through your handle, it’s beneficial to reflect the business direction you are going in. 

As a business, you also want to show consistency. Changing your Instagram name to match your other platforms helps followers find you. Making this change helps drive people to your business and stay in line with your personal online preferences. For instance, if your Twitter name is @businessboys, you should try your best to get the same handle on Instagram too.

In short, changing your username unleashes your creativity while also establishing your brand. Having a memorable handle drives traffic to your Instagram page, so make sure you choose it quickly!

Can I Change My Instagram Name?

Once you change your username, your old one will now lead to a blank page. Any past mentions in Instagram captions will no longer lead to your account, leaving some followers lost. People may assume your business profile does not exist anymore, causing you to lose potential customers.

Because of this, it is imperative to update followers of your name change on other platforms. Social media may not be the only place where this old handle resides. Make sure you take business cards, flyers, or any other promotional material into consideration as well.

Changing your handle can also negatively affect your follower count. Though it may be better to change it for branding, users may not recognize it at first. Followers could rethink why they follow you in the first place and unfollow you. To prevent this, make sure to keep users engaged in the posts following your handle change.

Fun tip: Create a dedicated post promoting this new Instagram handle and direct them to your other accounts!

What Should You Change Your Instagram Username to?

Above all else, keep your Instagram handle straightforward. You want something easily searchable and memorable!

Try keeping numbers and repetitive letters to a minimum unless it directly relates to your brand. Having such can become too confusing for followers to read and ultimately find on the platform. Break up words with an underscore or use a fun nickname instead.

Your Instagram name should reflect who you are and what you want to create. Make sure your handle is accurate so followers know right away of these intentions.

If I Change my Instagram Username will I Lose my Tagged Photos?

No you will not lose your tagged photos! If you have been tagged in photos on Instagram with an old username, those tags get automatically updated as your new username and linked to your existing account.

I Need Help Changing My IG Name

If you need help setting up a new Instagram profile or handle, Social Stamina is here to help. Our team of experts will put together a plan that works best for you and your business. Give us a call today to set up a FREE consultation and face your fear of social media!