Stories, live broadcasts, feeds –  it is so easy these days to get lost in the different posting opportunities on Instagram.

In January of 2019, Statista reported Instagram recorded five-hundred million active users of Instagram stories – that's an audience you do not want to ignore. As a business owner, it is essential to differentiate the content you post into these distinct categories.

When Should I Use Stories On Instagram for Business?

When it comes to posting Instagram stories, day-to-day is the way to go. Share everything from daily events to featured sales to even professional meetings! Followers love checking these stories for quick and easy updates to see what you have going on at that moment. 

Your followers should feel as if they are there with you when watching your story. Try using the Instagram poll tool to learn more about your audience and receive feedback about customer experiences and expectations.

Instagram also offers a tool that allows users to implement location stickers into their stories. Then when a user searches the platform for a specific location, they will find all the stories with this location tag. Therefore, tagging your stories is a great way to lead new followers to your account.

Should I Use Instagram Live Video for My Business?

Live broadcasts are a great addition to Instagram stories. Broadcasting is one of the best methods of interaction between users and their followers. Users can create live Q&As or questionnaires that can be bookmarked as saved recordings for viewers to find again.

Live broadcasts are also a beneficial tool for showcasing events. Followers can escape for a while by joining fun events hosted within your Instagram story.

How Often Should I Post on My Instagram Feed?

When it comes to an Instagram feed, consistency is key. Find a time of day to post your content and stick to it. Your followers will come to notice that your posts appear every day at said time and eventually seek it out on their own.

Your followers find you and convey your entire brand through your feed, so you want it to represent the personality of your business. When it comes to posting an Instagram photo, make sure to use a uniform hashtag in your captions and add a location. Doing so will make it easier to find your business and grow your audience.

Learn To Use Instagram for Your Business

Social media platforms grow and develop every day, making it critical to stay updated on new features and tools at your disposal. Mastering all of these media advancements can sometimes feel overwhelming. Set up a FREE CONSULTATION to let Social Stamina help you face your fear of social media!