How Quickly Should you be Responding on Social Media in 2024?

Social media has become the #1 way to connect with your customers in real-time. Within seconds, you can see what they’re thinking, feeling, and saying about your business. 

With the 24/7 connection social media brings, customers expect you to respond to them promptly. 80% of customers expect companies to respond to their social media messages and comments within 24 hours. Roughly half also said they’d stop doing business with a company that doesn’t respond to a negative comment at all.

Our team at Social Stamina breaks down the proper response time and the social media response rate for each platform, and how long you should take to respond.

What is the Average Response Time in Facebook for Business?

On average, a company takes about a day and four hours to respond on Facebook. However, 85% of customers said they expect a company to respond within six hours.

Because Facebook shows users how quickly a company responds, you must answer efficiently and thoughtfully, especially when it’s a customer complaint — the platform publishes 71% of all social media complaints. If you respond to 90% of customer comments and posts within five minutes, you’ll receive a “very responsive to messages” badge on your Facebook page. Having this builds trust with your customers, making them more likely to continue business with you.

How Long Is A Normal Instagram Response Time?

Your business should respond to comments and messages within an hour of posting for the best Instagram response time. Roughly 80% of users search Instagram for information on a product or business. Likewise, 78% of users favor those that are more active on Instagram than inactive.

What is the Average Time for A Business to Respond on Twitter?

The average response time for businesses on Twitter is about one day and seven hours. However, 64% of customers want a reply within an hour of posting. Since Twitter is a fast-paced platform meant for brief, 240-character tweets, most users expect immediate responses.

No matter the social media platform, a majority of users expect a quick response rate. However, as you reply promptly, be sure to do so thoughtfully as well.

Want to learn more about the ins and outs of social media? Let Social Stamina help you! We’ll give you a free consultation and show you everything you need to boost your online presence. Head over to our blog for even more useful tips.