Is Your Brand Consistent on Social Media?
With so many marketing channels available today, brand consistency now goes beyond logos and physical print. Though social media presents a substantial opportunity for you to thrive, it can also lead to numerous brand inconsistencies.
Your branding builds an online presence by unifying all of your social media networks and owned platforms. However, it is hard to accomplish this without some careful planning. The team here at Social Stamina has put together six tips to help you keep your brand consistent on social media!
1. ) Different Audiences Use Different Social Media Platforms
If your brand is fun and cool (like us), that image should trickle into your social media accounts – some more than others. Think about how you are at home versus how you are at work. Your personality is the same, but your mannerisms adjust to different circumstances.
The same goes for your brand personality when writing or posting on alternate platforms. Though your tone on LinkedIn may be more professional than on Instagram, it shouldn’t feel like it’s coming from a completely different voice altogether.
Keep in mind the age demographic of the social media channel you are marketing on as well. If you are trying to sell units in a retirement community, Instagram may not be the first place to turn to do so!
2.) Engage Your Audience
So you narrowed down your target audience and social media platform – now it is time to keep them engaged!
Most importantly, try not to recycle content on your feed. If you need to re-use a post, try to switch it up; change the image format, caption length, or graphic design. Presenting what’s happening with this new lens helps broaden your audience and overall brand. Besides, no one likes that person who ALWAYS tells the same story at every party!
3.) Not Everything is Suitable for Every Social Media Platform
That “share to all accounts” button may be tempting, but you should use it sparingly. Most times, you can adjust the dimensions of a post yourself to fit different platforms. Doing so makes your content more accessible, readable, and diverse.
However, some content may thrive on specific platforms. For example, a quick video may perform better as an Instagram story than an entire Facebook post. Make sure you are optimizing content for every social channel that you are using for your brand.
4.) You Do NOT Have to be on Every Platform
This idea may sound crazy coming from a social media marketing company but, you don’t need to be on every platform possible. As mentioned previously, different audiences use different social media platforms. In turn, businesses should share the same philosophy.
Your brand should belong to the social media sites that make the most sense for your industry or personal preferences. Not only does keeping your brand on limited platforms relieve stress, but helps you focus on producing content-rich profiles.
5.) Have A Clear Call To Action on Your Post
Remember that your posts should do more than just share information but elicit action. Doing so gets people to take the next step: buying something, reading a blog, or visiting your website. Your posts' call to action should be consistent with and provide value to the channel you are marketing.
6.) Post Often (But Make Sure It’s Good Content!)
It may seem obvious, but post quality content on your accounts as often as possible. You shouldn’t just post something to say you did for that day.
If your account continues to send top-notch posts during your best posting times, your business and reach will undeniably grow. If your account is inactive, posting low-quality photos, sharing boring captions, etc., your audience will lose interest in your brand.
Do not leave your brand open to interpretation. Every interaction consumers have with your brand should embody what the brand is all about and build loyalty. Still have more questions about your brand reach? Contact us today to set up a FREE CONSULTATION and help construct the consistency your company needs!