With more than one billion active monthly users on Instagram, it’s easy for your business’ page to get lost in the crowd. That’s why drawing in new followers and keeping your existing followers engaged is crucial in social media marketing. Our team of experts at Social Stamina share the best tips for making your Instagram page stand out in 2021.

Amp Up Your Instagram Name and Bio

Before followers are drawn in with an eye-catching Instagram page, they need to be able to find you in an Instagram search. In your Instagram name, include words you are commonly known for – whether that be your name, the name of your business, or a nickname. Remember: your Instagram username or handle is different from your Instagram name.

If you have less than 30 characters in your Instagram name, you should try including keywords related to your industry or location. For example, “John Smith | Jersey Shore Photographer” is a great name that’s both searchable and eye-catching.

Now that people have discovered your page, it’s time to wow them with your bio. Here is where you can share what you or your business has to offer. This can vary from the services you provide to how long you’ve been in business to what your hours are. You want people to understand everything they need to know about your business in just a few words!

Also, don’t be afraid to get creative with your Instagram bio by adding a few emojis connected to your industry, your slogan, etc. You can still showcase your personality and individuality while staying professional.

Finally, wrap up your bio with a call-to-action, or CTA. CTA is a phrase that encourages people to interact further with your page, for example “Shop our 20% off sale” or “Book your reservation today!” They’re a great way to keep your community engaged!

Create Quality Content on Your Instagram Page

The best way to make your Instagram page stand out is by building a captivating feed that encourages people to click through post after post. You can do this by posting photos and videos, like Instagram Reels, with high resolution and edits that match your business’ aesthetic.

As you post your content, consider ways you can incorporate Instagram features – like IGTV, Story polls and stickers, and Reels – into your marketing strategy. Instagram is known for boosting pages that use its features because it wants people to stay on the app and engage with it. By utilizing more of these features, you appeal to both Instagram’s algorithm and users interested in engaging with all types of content. 

If you’re looking to spice up your feed, create graphics to educate or inspire your followers! With tools such as Canva and Adobe Illustrator, you can easily design graphics of your favorite quotes, your best piece of industry advice, a clever joke, and more. Pro tip: stick with your business’ colors when making a graphic to match your overall branding.

When you’re ready to post your quality content, impress your Instagram followers even further with a killer caption. Write an inspirational or funny anecdote, ask a thoughtful question, or share a fun fact relating to your post. People will appreciate the time and effort you’ve put into creating your content and hit that “follow” button!

Need help making your Instagram feed stand out? Work with the Social Stamina team! With years of experience in social media marketing, we’re here to get you the following and leads you need to succeed.