Move over, TikTok. There’s a new way to go viral in the blink of an eye: Instagram Reels.

On August 5, 2020, Instagram announced its latest feature, Instagram Reels, which has taken the social media world by storm.

So, what is Instagram Reels, and how can your business use them in its marketing strategy? Our team at Social Stamina created the ultimate guide to “reel” in new clients in no time.

What are Instagram Reels?

Instagram Reels is a fun way for users to engage with their followers, reach new audiences and build their sense of community. Like TikTok, users can film and edit 15-second video clips with different audios, effects, and creative tools – from slow-motion effects to camera timers.

What is the Difference Between Instagram Stories, IGTV and Reels?

Published stories automatically disappear after 24 hours, whereas Reels stay on your Instagram page as a new designated tab. Unlike IGTV, Reels also play on an automatic loop and continue until you click the “x” in the top left corner or swipe to the next Reel.

How Can I Use Instagram Reels for My Business’ Marketing Strategy?

The best part about Reels? They’re for creators and businesses alike! With sharing options on your Instagram Story, account, and Explore page, Reels is an exciting way to connect with your online audience.

Here are three ideas for your first Instagram Reel:

Show the Behind-the-Scenes of Your Business

Similar to Instagram Stories, Reels gives you the chance to show off your personality. Love going on early morning walks with your dog before work? Take your followers with you by recording a reel and setting it to your favorite acoustic song! 

Showing customers the genuine person behind your business is highly beneficial in building deeper connections. Users see a glimpse of the behind-the-scenes of your business, leading you to stronger customer relations.

Use Instagram Reels to Create Educational Content

Want to build trust within your community and reach new audiences? Make informative reels! Share your favorite guacamole recipe, discuss your top tips for first-time homebuyers, or style your shop’s new dress in three different ways. Through educational reels, you quickly become a recognizable expert in your field your audience can rely on.

Introduce Your Business’ New Products or Services Using Reels

Since reels pop up on Instagram’s Explore Page, feature a new product or service to reach potential customers who don’t follow your account. To boost engagement further, include appropriate keywords, hashtags, and call-to-action phrases, such as “Order today!”

Fun tip: If you are in the culinary or lifestyle business, create eye-catching slo-mo reels with close-ups of delicious food that will leave viewers hungry for more.

Ready to “reel" in some leads using your social media? Let our experts at Social Stamina help you. We provide free consultations with Instagram assistance and guidance in gaining social media success.