What Highlights Should I Have On My Instagram Profile?
After becoming the breakthrough Story platform, Instagram has kept its stance in the game through its Highlights feature. Highlights are collections of Stories – created and shared by YOU – that stay on your Instagram profile for as long as you like.
Sometimes, it can be tough to narrow down what archived stories should go where. Have no fear, Social Stamina is here to help. Here are our go-to Instagram Story Highlights that you should have on your profile!
Travel Highlights
Our favorite Highlight categories are those that showcase one's travels. Collect some of your favorite moments from past work trips or vacations. Whether it was a quick 30-minute drive or a 12-hour plane ride, people would love to see what you experienced!
It is up to you how you set up these travel Highlights. You can either separate them by specific location like “Disney 2019”, “Italy”, or just as simple as “NJ”. You can combine all your trips into one highlight labeled Places, Trips, or Travels.
Food Highlights
Nothing excites social media users like delicious (looking & tasting) food. Share some of your number one spots, homemade meals, and desserts in a dedicated Instagram Highlight to attract this growing online market.
Highlight your favorite recipes so followers can access them whenever they please as well. Then, when they make these recipes and tag you in their stories, you have access to re-share them. This cycle helps build connections to your audience while also sparking new conversations.
Recent Business News and Updates
Highlights are a beneficial tool for updating followers of your business endeavors in real-time. Create Highlights of the strengths and services of your brand – new products, awards, store hour changes, reviews, events, listings, etc. Make sure to include company-known hashtags to gain traction and stay on brand too.
Unlike a full-blown post, Instagram Stories are viewed quickly and sporadically throughout the day. Because of its less intimidating nature, organizing business-related stories into a Highlight is your best bet for sharing important news without overwhelming your audience.
Home Life Highlights
If you are comfortable doing so, try posting Instagram Highlights of happy moments within your home life. These Stories can range from photos of families and friends to live concert videos to mundane daily tasks. It may seem simple, but this Highlight gives followers insight as to who you are beyond your brand or business – a vital component in gaining customer loyalty for many.
Instagram Highlights of Art
Instagram is known for being one of the more visually creative social media platforms. It is where you can promote your own creations but also find new inspiration and artwork. Highlight some of these findings that interest you or relate to your brand. These quotes, music, art, or photography may show different passions that draw in new followers.
How Many Highlights Should You Add to Your Instagram Profile?
Instagram does not limit you on how many Story Highlights you can have on your profile. However, remember that every time you turn a story into a Highlight, it will move into the first position on your profile. After you have five Highlights, viewers of your Instagram profile will have to scroll to see those additional Highlights.
Still unsure of where to start in your Instagram Story and Highlight journey? Contact us today for a free – yes, you read that correctly, FREE – consultation!