Five Social Media Marketing Trends to Lookout for in 2022
As it seems to do all the time, the new year is already sneaking up on us. Before January rolls around, it’s beneficial to re-evaluate your brand’s social media marketing plan.
Here are five social media predictions you should keep in mind as we move into 2022.
TikTok will Continue to Gain Popularity in 2022
TikTok focuses on the user experience by curating personalized short videos for each viewer's feed. So much so, they even coined their feed as the “for you page” or FYP. This structure opens up endless opportunities for virality, monetization, and online relationship building.
The breakthrough video platform isn’t losing popularity anytime soon. Its simple yet addicting nature will continue to hook users in 2022. Because TikTok videos are shorter clips, it is easier for viewers to engage with and retain its content. Here is where most memes and culture trends form nowadays – so we highly suggest joining the app to stay relevant!
Brand Exclusivity will be more Important Than Ever for Social Media in 2022
As we have seen in the past few years, social media is an outlet for users to speak up against injustices of all kinds. It is now a unifying space where people can inform and persuade the masses. Brands have the power to join in and set the tone for their company culture, which we predict we will see a lot in the next year. Building genuine connections with your target audience will not only show a different side to your brand but increase customer trust.
In 2022 Shopping on Social Media Will Be the New Normal
When it comes to shopping, people value convenience over anything else. With the rise of online shopping and curbside pickup, in-person shopping has become a last-ditch effort for many. That is why many platforms will advance and promote their shopping features in 2022.
Social media sites want to be an all-in-one platform, which your brand should take advantage of! Utilizing these shopping features keeps your customers locked in on your profile, undeniably increasing your chances of online sales and sharing. If you are a company that sells specific products, we suggest opening a shop on Instagram to appeal to this market.
Influencers Become Prime Marketing Tools for Companies in 2022
Another aspect of social media shopping to look out for is influencer marketing. We know, most days feel like every other post on your feed is sponsored. But, we believe in 2022, influencers will earn a new tone on social media.
The power influencers have in selling products and services is unmatched. One ad read in a podcast, mention in a TikTok, or link in an Instagram Story can blow up your business in seconds! We predict influencers will become an essential marketing tool for companies, giving them more respect in the business space than ever before. Try looking into influencer marketing as a social media strategy for your next big launch (if your business budget allows).
Throughout 2022 Stories will Stay a User-Preferred Content Medium
Because of its easy and stress-free format, Stories have taken over the social media world. Users can post whatever they like without worrying about how it will look or perform on their profile. In 2022, Stories will stay a preferred source of content – especially when on Instagram. Try to start building your Instagram Highlights now so followers can get to know you and gain valuable insights about your brand.
Like every new year, you can never truly expect what online advancements will impact your business. To stay up to date on the latest social media news and trends, regularly check up our blog! If you need help with your social media marketing plan, the experts at Social Stamina are here to help now.